Caitlin Hohn

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 A playful death literacy campaign and toolkit.  
WHATEverybody Dies is a death literacy campaign I made as a capstone project at Shillington School of Graphic Design. I’ve always been drawn to using playful irreverance to ease into hard conversations, and this project became the clearest expression of that inclination. The project won a 2020 GDUSA American Graphic Design Award.

THE CAMPAIGNThe campaign includes a guidebook, deck of conversation and reflection cards, pins, social media assets, and a website and posters for a fictionalized event at Washington Square Park in NYC.

WHEN2020
ROLEGraphic Design
Illustration

LINKS
2020 American Graphic Design Awards

THE WEBSITEI wrote the copy and designed the site as a landing page for the fictional event, carrying through the visual world, illustrations, event details, merch, and social media assets.



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