Website and MVP product design for a menopause care platform smashing taboos.
WHATElektra Health is a first-of-its-kind platform with telemedicine care, evidence-based education, 1:1 support, and a private community for 21st century women.
WHYThe Elektra Health team came to Studio Rodrigo for help with creating an updated brand identity, core online experience (website and MVP app iterations), and launch assets like social media and pitch decks.
WHEN2021
ROLEProduct Design
Web Design
LINKS
Studio Rodrigo case study
Elektra Health’s website
THE WEBSITEAlongside designers Connie Chu and Heeje Wi, I designed the launch marketing website, from the homepage to detailed symptom pages like the one below on irregular periods. The website gives women a single place to find Elektra’s peri- and menopause guides, community stories, and expert content.
Elektra Health’s homepage (left) and Meno 101 guide page (right)
Snapshots across Elektra Health’s new web system
THE MVP APPBeyond the website, we explored a self-serve MVP app for the full menopause journey, from onboarding and daily check-ins to community content and direct access to care. The app covered onboarding, a modular home screen, an "Ask Elektra" chat and booking flow, and an explore feature to browse science-backed content. The flows helped the team pressure-test what an always-on product experience could look like beyond the website.
Onboarding screens that would welcome members to the app with tailored content depending on needs and symptoms
Other features we explored included an "Ask Elektra" chat flow with a real menopause nurse or physician, appointment booking, audio lessons, product recommendations, community polls, and member spotlights
SOCIAL MEDIAI designed ongoing social content, including a Symptom Starter Pack series that broke down common menopause symptoms in approachable, shareable slides, and a Community Stories series spotlighting real experiences, like Omisade Burney-Scott's, to help normalize the conversation around menopause.