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Elektra Health is a next-gen healthcare platform that provides evidence-based education, care & community for those navigating perimenopause and menopause.
Alongside a small team at Studio Rodrigo, I collaborated with Elektra Health to launch their 21st Century Guide to Menopause. This included refreshing their current branding, user experience (UX) and user interface (UI), as well as creating marketing assets, strategy decks, and print materials.
Elektra’s homepage feels fun, approachable, and grounded. Our goal was to create a space that liberated people from outdated thinking about menopause by highlighting evidence-backed research and real women’s stories.